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Business Storytelling

•

$725

•

Nov 12, 2026

Nov 12, 2026

•

$725

Business Storytelling

One-Day Program | For professionals at all levels

Business Storytelling

Turn ideas, insights, and information into stories that capture attention and inspire action. Gain practical tools you can apply immediately to real workplace challenges.

Applied LearningIn-Person0.6 CEUsWorkplace Skills
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Dates

Nov 12, 2026

Next date

May 20, 2027

Time

8:30am - 3:30pm

Cost

$725

Location

Xavier University

Format

In-Person

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A good story can make whatever brands share more impactful.

For this full-day workshop, presentations include surprising insights, engaging personal stories, fun movie references, hands-on exercises, and “Hollywood-esque” tools. Participants will leave with a series of inspiring story fundamentals, examples, and methods that can be applied by ANY role within an organization and in ANY industry. Using the building blocks of storytelling, participants will be able to develop strategies to bring innovative ideas and methodologies back to the organization.

Build skills that drive results today

Check

Defining and leveraging the most distinctive quality of the brand idea in the stories

Check

Understanding how empathy serves as the foundation for both the story and innovation strategy

Check

Knowing where to look to find the best “stories” to learn from

Check

Utilizing story principles to ensure data and analytics are delivered in the most powerful and compelling way

Check

How to use a story sequel plan for the brand’s strategy and long-term pipeline

Check

Creating focused and clear presentations by leveraging a powerful story theme.

Is this program right for you?

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Built for

Any professional within any industry can benefit from developing storytelling skills.

Bring Your Team

Create shared skills and language across your team through practical development.

Explore Private Programs

Learn from an experienced Xavier Leadership Center facilitator

Learn through practical instruction, discussion, and application focused on the realities professionals face at work.

Shane Meeker

Shane Meeker

Corporate Storyteller, Author & Business Storytelling Expert

20+

Year Procter & Gamble Career

Author of StoryMythos

Global Keynote Speaker and TEDx Presenter

Dates & format

Business Storytelling runs Nov 12, 2026. Xavier University.

Xavier Leadership Center seal

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Make the case to attend

Show how this program can strengthen your performance and support organizational priorities.

Need more information? We’ll help determine whether this program fits your professional development goals.

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Take the next step

Tell us where you are and where you aspire to be. We’ll point you to the right starting point.

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