Data provides the foundation for making smart and appropriate choices in many contexts. However, it is not unusual for managers to be overwhelmed by the amount of available data within their organization and the marketplace. To tell an effective, data-inspired story, it is important to know the intended audience and present the most applicable information in the most effective way.
This session will begin by helping participants understand what questions need to be addressed and discerning what data is relevant to answer those questions. Then, the program will focus on what makes a story convincing and how to adapt stories to the needs of different audiences. This will be followed by applying that understanding to create powerful, data-driven stories that will change mindsets and facilitate the right business choices. Participants will also explore the interpretation of data and ensure that data is used accurately and completely.